Wait, What Is Mazda Luxury Brand Doing Right Now?
If you've stepped inside a newer dealership lately, you've probably wondered what is mazda luxury brand status these days, because their interiors are looking suspiciously like something you'd find in a high-end German showroom. For a long time, Mazda was just the "Zoom-Zoom" company—the spunky Japanese brand that made fun little cars like the Miata and practical commuters like the Mazda3. But over the last five or six years, something shifted. They didn't just wake up and decide to be fancy; they've been on a very deliberate, somewhat risky climb toward the "premium" tier of the automotive world. ...